About the author

Pieter van der Merwe

Author: 'How to Business'
I was born in 1973 in Prieska, Northern Cape province, South Africa. With my father running a successful business and my mother a real estate entrepreneur, a passion for entrepreneurship was instilled at a very young age.

After graduating high school, I moved on to obtain a law degree in the Free State, then started working in Bloemfontein at EG Copper and Sons Inc. I then made the choice to become an attorney, working as an associate at a legal firm before transitioning into a role as a conveyancer and a notary.

Looking to further my career, I enrolled in a master’s degree in a law program in Johannesburg. Upon graduation, I worked at a legal firm Mervyn Joel Smith, where I initiated the expansion of three new offices with great success. After seven years with Mervyn Joel Smith, I moved to a Commercial Boutique for a short time before founding VDMA Attorneys.

Today VDMA Attorneys is a leading corporate and commercial law firm in South Africa and VDMA’s accomplishments and credentials as a market leader has been continually recognised by independent rating agencies. The ratings agencies have rated VDMA as one of the top 5 commercial law firms in South Africa. What makes the VDMA ranking significant is that our teams are substantially smaller than those of our competitors, most of which have been in operation for more than 100 years, while VDMA has been in practice for less than 10 years.

Since VDMA Attorneys has flourished, I have founded a variety of other companies. From app-building technology, equity and real estate, my failures and successes in the business world have afforded me a wealth of knowledge and experience to base my writing on.

My acumen as a successful attorney and businessman has led me to advise and guide some of South Africa’s business leaders. Now I choose to empower the masses with expert business advice in ‘How to Business’ and through my speaking engagements.

How to Business

Insights from a lawyer who has seen it all
The moment that you decide to enter the world of business, you need to understand what you are getting yourself into. This is a world full of people that are intelligent, ambitious and willing to do whatever they can to get every last dollar from you. As smart as you think you are, there are others that are working just as hard to build a more successful company than yours.

Real Business Lessons

Everything that I write about in the book is critical to business success. No matter what industry you are in. No matter what your position is. Even if you do not directly use the lessons in your current position, understanding what others in the business world are thinking will provide you with a competitive advantage. From the first page until the last word, ‘How to Business’ will give you the most practical business advice that you will ever have!

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